Still, that's not an obscene amount when one considers the massive scale of the game's user base.įor Temple Run 2, Shephered says Imangi will actually make more money by sticking to the 'freemium' model. The original Temple Run has generated over $1 million in revenue, much of that from after Imangi switched to a free-to-play model that cashes in only when users purchase character and game play upgrades. So how much money does having one of the most popular games in smartphone history get you? That depends on your perspective. Through his humility, you can still hear the pride in Shepherd's voice when he discusses his game's success. (Incidentally, Shepherd says there’s actually more game developer talent in Raleigh than in the nation’s capital anyway). The couple works from a home office, and when they moved following their first game's success, it was to Raleigh, North Carolina, to start a family. Shepherd and Luckyanova have hired support, marketing, and public relations help, but for the game design itself they simply hired several friends from the independent developer community to work part time on the art and programming. It took more than two people to build Temple Run 2, but probably not as many as you’d think. “We are programmers at heart, and we love writing the game.” “We could just grow the team drastically to 20 or 30 people, but we like being small,” he says. The team hasn’t grown much since then, by the founders' design. The pair had already released games before like ‘Harbor Master,’ but Temple Run unlocked scale on a whole new level. Shepherd says they quickly had to hire a staffer just to handle ballooning customer support.
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